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  • Top Four Things Your Website Needs for your Business To Flourish in 2019

    Top Four Things Your Website Needs for your Business To Flourish in 2019

    As we are slowly but surely approaching the latter end of the year, and indeed this decade, the way we browse the Internet has changed drastically since the start of it. The days of dial up internet are long gone, broadband has evolved into super fast fibre optic and even desktop computers are increasingly becoming a less used platform in the world of online browsing, as users gradually switch to smartphones. Keeping on top of web design in this constantly changing digital revolution is almost a job in itself, but necessary for maintaining your website performance. Keep on reading to discover how to keep your business’s website maintained in 2019.

    Mobile First

    It seems obvious, but making sure your website is designed for mobile first is essential in today's online surfing. In 2015, Google announced that Mobile browsing was more popular than desktop browsing, and has since introduced a mobile first indexing feature in it's Webmaster Tools, which means that having a mobile friendly website is crucial not only for user experience, but also for SEO purposes. Bold colours, Hamburger menus and stacking elements on top of each other in an aesthetically pleasing format is critical to encourage users to continue browsing your website, especially if they're using a smartphone.

    SSL Certificates

    You wouldn’t think the simple addition of a seemingly insignificant “S” would have such a huge impact on your website’s performance, but it now comes as standard when browsing online, we are seeing less of “http” and more “https”.

    Historically, SSL certificates were only necessary for E-Commerce websites, as this ensured that all transactional information was encrypted. However, since Google's push for a more secure browsing experience, it introduced a new requirement that if an SSL certificate is not implemented, Google will instead display an "insecure website" notification as opposed to the homepage when users visit your website, and not only this, it could also have an effect on your website’s SEO. So, ensuring an SSL certificate is installed onto your website is absolutely necessary to keep that traffic coming in.

    Sticky Navigation Bars

    The navbar has always been a constant within web design, the fundamental elements having always been a logo and a link to the website’s pages. A useful practice to implement in your website is a sticky navigation, meaning that when a user scrolls down the page, the navbar will stay fixed to the top of the page. This gives the user easy access to jump to any page they want, without having to scroll back up to the top of the page. Whilst we’re at it, making sure your navabar is laid out in a logical way is also important as you want users to be able to find your website content easily.We want our users to have the best experience when browsing online, and every little helps!

    Live Chat

    As people are gradually becoming more used to communicating digitally, the addition of a live chat service has huge benefits to the customer experience side of things on your website. Depending on which service you use, the live chat can be present on your website for 24 hours a day, meaning you can get those extra conversions for your business during out of office hours. A welcoming pop-up chat on your site with a bright colour scheme represents the friendly customer assistant, inviting users to straight away to use the service.

    As we have covered, keeping on top of web design trends and developments is vital for your business website, as old fashioned design can instantly make your website look out-dated and put potential relevant traffic off before they’ve even scrolled down your homepage.

    If you have any web design requirements, give us a call on 01484 455554 or email info@thedesignbank.co.uk and find out how we can help you and your online marketing.

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  • Unwrap an adventure with Virgin Balloon Flights

    Unwrap an adventure with Virgin Balloon Flights

    We've recently been working on the exciting Christmas campaign for Virgin Balloon Flights to be rolled out on their website and marketing! Let us know if you see it.

     

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  • We're officially a Google Partner!

    We're officially a Google Partner!

    We're delighted to announce that we are now officially a Google Partner.  To become a Google Partner requires an advanced knowledge and understanding of Google Adwords. Achieving our Google Partner status shows the continued dedication in maximising our customers website’s presence. Get in touch with us today to see how we can help you grow, 01484 455554.

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  • Ad of the Week - ITV 2018 World Cup

    With the 2018 World Cup kicking off later today, ITV are wanting viewers to 'forget' the past in their latest ad campaign surrounding the world cup.

    The advert features a number of memorable moments from the history of the World Cup.

     

     

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  • The Tavan has lift off!

    The Tavan has lift off!

    We've recently completed a fantastic project for our client Bar Hire Solutions on their awesome Tavan! This amazing mobile hire van, will be serving perfectly conditioned craft ale, real ale, gin, rum and just about anything you can imagine at events up and down the country. It was important we created an eye catching design which has everyone talking and The Tavan ticks all those boxes! Keep an eye out for it on the road and an event near you. 

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  • Are you Aware of the Changes in Data Privacy Regulations?

    Are you Aware of the Changes in Data Privacy Regulations?

    On the 25 May 2018, the EU General Data Protection Regulation (GDPR) will be enforced. 

    Companies who monitor or hold customer data without their consent, could face heavy fines. Personal data includes: a name, an email address and posts on social networking websites.

    Get in touch with us today, for guidance regarding GDPR and how we can help you meet the new regulations.

    https://www.eugdpr.org/

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  • Battle of the Christmas adverts

    Battle of the Christmas adverts

    It appears it's that time of the year again, where major retailers bring out their anticipated Christmas advert to grab the nation's attention. You're always guaranteed to shed a tear with the John Lewis advert, but does Moz the Monster really prevail over the nation's favorite bear 'Paddington Bear' who appears in M&S's Christmas Visitor. It's up for discussion but ultimately, both are great marketing campaigns! Check the adverts out for yourself here.... John Lewis  /  Marks & Spencers

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  • WeTransfer launches a new app to make sharing simple

    WeTransfer launches a new app to make sharing simple

    WeTransfer have launched a brand new app which gives users a platform to collect and share content such as videos and documents from a single place on their smartphones. The key features of the new app allow users to organise their content on 'Pinterest-style' boards, which are unlimited in size and can be shared within the app with other channels. We think it could be quite useful, especially within the marketing industry. Mobiles and tablets are becoming more popular to deliver presentations to clients, so this is perfect if you're delivering a mood board etc. Read more about WeTransfer's latest project here.

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  • Schweppes roll out fresh new look

    Schweppes roll out fresh new look

    Schweppes have upgraded their bottle design to a more premium look, along with refreshing their brand. The price of Schweppes over other products sat on supermarket shelves is higher, so it makes sense to target the luxury end of that market with a redesign. As they a predominately used as mixers, the new shape is said to be inspired by permium alcoholic bottles. The design looks fresh and modern, but does it make us think of champagne? We are not so sure, but what do you think? For more info see Design Week’s article HERE

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  • The colours of life

    The colours of life

    We love the idea of this new app called Cone. It identifies colours found in real life and converts this into a Pantone number. This would be perfect when trying to colour match, for drawing inspirations from colour combinations or when you just find that perfect colour.
    * Quickly downloads app * Unfortunately though, it’s currently only available for iphone users at present. For more info see The Dieline’s article HERE

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