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Archive of: designbank

  • Greek style yogurt anyone?

    Greek style yogurt anyone?

    Yum! We're delighted to announce we've recently been working on a fantastic project for Longley Farm and their new Greek style yogurt! It's available to buy now and we absolutely love it. Longley Farm create a range of dairy products which are enjoyed in Yorkshire and around the world, thanks to their natural goodness and high quality.

     

     

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  • Top Four Things Your Website Needs for your Business To Flourish in 2019

    Top Four Things Your Website Needs for your Business To Flourish in 2019

    As we are slowly but surely approaching the latter end of the year, and indeed this decade, the way we browse the Internet has changed drastically since the start of it. The days of dial up internet are long gone, broadband has evolved into super fast fibre optic and even desktop computers are increasingly becoming a less used platform in the world of online browsing, as users gradually switch to smartphones. Keeping on top of web design in this constantly changing digital revolution is almost a job in itself, but necessary for maintaining your website performance. Keep on reading to discover how to keep your business’s website maintained in 2019.

    Mobile First

    It seems obvious, but making sure your website is designed for mobile first is essential in today's online surfing. In 2015, Google announced that Mobile browsing was more popular than desktop browsing, and has since introduced a mobile first indexing feature in it's Webmaster Tools, which means that having a mobile friendly website is crucial not only for user experience, but also for SEO purposes. Bold colours, Hamburger menus and stacking elements on top of each other in an aesthetically pleasing format is critical to encourage users to continue browsing your website, especially if they're using a smartphone.

    SSL Certificates

    You wouldn’t think the simple addition of a seemingly insignificant “S” would have such a huge impact on your website’s performance, but it now comes as standard when browsing online, we are seeing less of “http” and more “https”.

    Historically, SSL certificates were only necessary for E-Commerce websites, as this ensured that all transactional information was encrypted. However, since Google's push for a more secure browsing experience, it introduced a new requirement that if an SSL certificate is not implemented, Google will instead display an "insecure website" notification as opposed to the homepage when users visit your website, and not only this, it could also have an effect on your website’s SEO. So, ensuring an SSL certificate is installed onto your website is absolutely necessary to keep that traffic coming in.

    Sticky Navigation Bars

    The navbar has always been a constant within web design, the fundamental elements having always been a logo and a link to the website’s pages. A useful practice to implement in your website is a sticky navigation, meaning that when a user scrolls down the page, the navbar will stay fixed to the top of the page. This gives the user easy access to jump to any page they want, without having to scroll back up to the top of the page. Whilst we’re at it, making sure your navabar is laid out in a logical way is also important as you want users to be able to find your website content easily.We want our users to have the best experience when browsing online, and every little helps!

    Live Chat

    As people are gradually becoming more used to communicating digitally, the addition of a live chat service has huge benefits to the customer experience side of things on your website. Depending on which service you use, the live chat can be present on your website for 24 hours a day, meaning you can get those extra conversions for your business during out of office hours. A welcoming pop-up chat on your site with a bright colour scheme represents the friendly customer assistant, inviting users to straight away to use the service.

    As we have covered, keeping on top of web design trends and developments is vital for your business website, as old fashioned design can instantly make your website look out-dated and put potential relevant traffic off before they’ve even scrolled down your homepage.

    If you have any web design requirements, give us a call on 01484 455554 or email info@thedesignbank.co.uk and find out how we can help you and your online marketing.

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  • Unwrap an adventure with Virgin Balloon Flights

    Unwrap an adventure with Virgin Balloon Flights

    We've recently been working on the exciting Christmas campaign for Virgin Balloon Flights to be rolled out on their website and marketing! Let us know if you see it.

     

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  • We're officially a Google Partner!

    We're officially a Google Partner!

    We're delighted to announce that we are now officially a Google Partner.  To become a Google Partner requires an advanced knowledge and understanding of Google Adwords. Achieving our Google Partner status shows the continued dedication in maximising our customers website’s presence. Get in touch with us today to see how we can help you grow, 01484 455554.

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  • The Tavan has lift off!

    The Tavan has lift off!

    We've recently completed a fantastic project for our client Bar Hire Solutions on their awesome Tavan! This amazing mobile hire van, will be serving perfectly conditioned craft ale, real ale, gin, rum and just about anything you can imagine at events up and down the country. It was important we created an eye catching design which has everyone talking and The Tavan ticks all those boxes! Keep an eye out for it on the road and an event near you. 

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  • Take off with the new Virgin Balloon Flights website

    Take off with the new Virgin Balloon Flights website

    The Design Bank are delighted to announce the arrival of the new Virgin Balloon Flights website. It's time to go up, up and away with this cutting edge site which is the perfect B2C user experience. Don't just take our word for it, see the site for yourself here 

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  • Have you seen the Walkers Windows bus?

    Have you seen the Walkers Windows bus?

    We've recently just designed a series of designs for our client Walkers Windows to feature on the rear of First Group buses operating across the Huddersfield/Leeds region. It was important we produced an eye catching design as it was going to be in the face of motorists and the public who are passing by. If you're in the Huddersfield/Leeds region, keep an eye out for the buses to go by. 

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  • Make your website responsive

    Make your website responsive



    Times have progressed massively in the last few years with more and more people having access to the internet by using devices such as smartphones and tablets. Infact, a report published by Ofcom in 2015 stated that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop. Smartphones have become the hub of our daily lives, they're with us everywhere we go. They're a quick way to browse and shop on the move from your very own fingertips. Great aren't they?

    So what happens if a visitor tries to access your website from their smartphone and you haven't got a responsive site? Well it's going to be hard to read the content and the user will have to do a lot of work to navigate the site. A responsive website changes it's layout to adapt to the screen size being used to view it. No matter what device your visitor is using, your website will appear in a user-friendly manner giving them the best experience on the page. Yes most smartphones and tablets have a pinch to zoom feature but this feature used on a non responsive website may still prove difficult as the navigation will be a mess and the legibility of text will also be poor. The biggest advantage of a responsive website for a business though is improved SEO (Search engine optimisation) results. Google announced that websites that were mobile friendly would rank better on mobile search results pages than websites that were not mobile-friendly. So a better looking website and a better performing website? Sounds perfect. 

    We make all our websites, responsive as standard. This helps us deliver perfect websites for our clients and maximise their client engagement.

    See what we can do for you today, give us a call on 01484 455554

     

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  • Why Marketing is so important to your business

    Why Marketing is so important to your business

    Marketing is one of the most vital elements of a business. Without marketing your business may offer the best products or services in your industry, but none of your potential customers would know. With an effective marketing strategy however, you can engage both new and loyal customers. Nothing is more important for the success of your business than getting the word out and attracting customers to buy your goods or services. Marketing is made up of individual areas, each important and vital to a successful marketing approach;

    • Advertising
    • Community Interaction
    • Customer Support
    • Distribution
    • Market Research
    • Media Planning
    • Product Pricing
    • Public Relations
    • Sales Strategy

    At The Design Bank, we are a specialised Marketing Agency whose main focus is to drive your business forward. Marketing for many company ownwers is probably the last thing on their mind, often due to concerns about costs. The wonderful thing about modern marketing though is that it's a much more affordable game than ever before. With the growth of social media platforms, internet advertising and a wealth of other online options, reaching out to consumers is much more hands on and manageable. We offer a comprehensive marketing strategy to meet your needs and we can enhance your business profile to put you ahead of your competitors.

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  • Why SEO Will Help You Grow

    Why SEO Will Help You Grow

    What is SEO? SEO stands for Search Engine Optimisation, which is any activity that aims to organically improve a website search engine rankings. Google for example prioritises links to pages it sees as relevant and authoritative to a particular search term. Relevance is measured by content and authority is usually measured by looking at the number of links to sites from other pages.

    So how will it help your business? First of all, it'll make you a prominent result from engine searching which means increased visibility of your website. It'll drive more traffic because your customers can find it more easily. Targeted traffic to a website can provide publicity, revenue, and exposure like no other type of marketing.

    Our services include the following:

    • Keyword analysis
    • Competitor analysis
    • On-page optimisation
    • Deep site optimisation
    • Valuable link building
    • Solutions for non-search engine compatible sites
    • Solutions for catalogue sites
    • Search engine submission
    • Optimisation for a re-brand
    • Position reporting

    We provide a fully comprehensive SEO service to our clients and guarantee to improve website hits. Did you know, we can also add SEO to your existing sites without having to rebuild them? If you're not experiencing sales enquiries with your current website, then why not give us a call today for a free SEO quote!

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