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Posts in 2017

  • Battle of the Christmas adverts

    Battle of the Christmas adverts

    It appears it's that time of the year again, where major retailers bring out their anticipated Christmas advert to grab the nation's attention. You're always guaranteed to shed a tear with the John Lewis advert, but does Moz the Monster really prevail over the nation's favorite bear 'Paddington Bear' who appears in M&S's Christmas Visitor. It's up for discussion but ultimately, both are great marketing campaigns! Check the adverts out for yourself here.... John Lewis  /  Marks & Spencers

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  • WeTransfer launches a new app to make sharing simple

    WeTransfer launches a new app to make sharing simple

    WeTransfer have launched a brand new app which gives users a platform to collect and share content such as videos and documents from a single place on their smartphones. The key features of the new app allow users to organise their content on 'Pinterest-style' boards, which are unlimited in size and can be shared within the app with other channels. We think it could be quite useful, especially within the marketing industry. Mobiles and tablets are becoming more popular to deliver presentations to clients, so this is perfect if you're delivering a mood board etc. Read more about WeTransfer's latest project here.

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  • Schweppes roll out fresh new look

    Schweppes roll out fresh new look

    Schweppes have upgraded their bottle design to a more premium look, along with refreshing their brand. The price of Schweppes over other products sat on supermarket shelves is higher, so it makes sense to target the luxury end of that market with a redesign. As they a predominately used as mixers, the new shape is said to be inspired by permium alcoholic bottles. The design looks fresh and modern, but does it make us think of champagne? We are not so sure, but what do you think? For more info see Design Week’s article HERE

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  • The colours of life

    The colours of life

    We love the idea of this new app called Cone. It identifies colours found in real life and converts this into a Pantone number. This would be perfect when trying to colour match, for drawing inspirations from colour combinations or when you just find that perfect colour.
    * Quickly downloads app * Unfortunately though, it’s currently only available for iphone users at present. For more info see The Dieline’s article HERE

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  • Take off with the new Virgin Balloon Flights website

    Take off with the new Virgin Balloon Flights website

    The Design Bank are delighted to announce the arrival of the new Virgin Balloon Flights website. It's time to go up, up and away with this cutting edge site which is the perfect B2C user experience. Don't just take our word for it, see the site for yourself here 

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  • Science Museum rebrand fails to impress.

    Science Museum rebrand fails to impress.

    The Science Museum has just unveiled its new rebrand, but not everyone is happy. The new brand has moved far away from it’s 2011 D&AD award winning logo, which used a unique angular font, inspired by code to make it instantly recognisable. It instead follows the trend of clean and simple, but in this case was this the right move? We are not quite convinced, what do you think? Take a look at Creative Bloq's thoughts here.

     

     

     

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  • Our advert of the week is the hilarious Warburtons 'Pride and Breadjudice'

    Peter Kay stars in the hilarious new Warburtons advert which is set to hit our screens immediately! Marketing done the right way, what do you all think?

    You can watch the 'Pride and Breadjudice' advert here.

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  • Congratulations to Maltesers for winning the "Brand of the Year" at Masters of Marketing Awards!

    Congratulations to Maltesers for winning the

    Maltesers fought off the likes of Tesco, Brewdog, Just Eat and Amazon to claim the top prize, and was praised by the judges for achieving what is seen by some in marketing as the “holy grail – doing well by doing good”. Yorkshire Tea’s entry was highly commended.

    After winning Channel 4’s competition for £1m-worth of free commercial airtime during the 2016 Paralympics, Maltesers has built differentiation into its brand by putting inclusivity at the heart of its positioning. Its ‘Look on the Light Side of Disability’ campaign, which featured disabled people in everyday situations discussing awkward encounters and experiences, was Maltesers’ most successful in more than 10 years and grew the brand by 8%.

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  • Have you seen the Walkers Windows bus?

    Have you seen the Walkers Windows bus?

    We've recently just designed a series of designs for our client Walkers Windows to feature on the rear of First Group buses operating across the Huddersfield/Leeds region. It was important we produced an eye catching design as it was going to be in the face of motorists and the public who are passing by. If you're in the Huddersfield/Leeds region, keep an eye out for the buses to go by. 

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  • Make your website responsive

    Make your website responsive



    Times have progressed massively in the last few years with more and more people having access to the internet by using devices such as smartphones and tablets. Infact, a report published by Ofcom in 2015 stated that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop. Smartphones have become the hub of our daily lives, they're with us everywhere we go. They're a quick way to browse and shop on the move from your very own fingertips. Great aren't they?

    So what happens if a visitor tries to access your website from their smartphone and you haven't got a responsive site? Well it's going to be hard to read the content and the user will have to do a lot of work to navigate the site. A responsive website changes it's layout to adapt to the screen size being used to view it. No matter what device your visitor is using, your website will appear in a user-friendly manner giving them the best experience on the page. Yes most smartphones and tablets have a pinch to zoom feature but this feature used on a non responsive website may still prove difficult as the navigation will be a mess and the legibility of text will also be poor. The biggest advantage of a responsive website for a business though is improved SEO (Search engine optimisation) results. Google announced that websites that were mobile friendly would rank better on mobile search results pages than websites that were not mobile-friendly. So a better looking website and a better performing website? Sounds perfect. 

    We make all our websites, responsive as standard. This helps us deliver perfect websites for our clients and maximise their client engagement.

    See what we can do for you today, give us a call on 01484 455554

     

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