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Yum! We're delighted to announce we've recently been working on a fantastic project for Longley Farm and their new Greek style yogurt! It's available to buy now and we absolutely love it. Longley Farm create a range of dairy products which are enjoyed in Yorkshire and around the world, thanks to their natural goodness and high quality.
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As we are slowly but surely approaching the latter end of the year, and indeed this decade, the way we browse the Internet has changed drastically since the start of it. The days of dial up internet are long gone, broadband has evolved into super fast fibre optic and even desktop computers are increasingly becoming a less used platform in the world of online browsing, as users gradually switch to smartphones. Keeping on top of web design in this constantly changing digital revolution is almost a job in itself, but necessary for maintaining your website performance. Keep on reading to discover how to keep your business’s website maintained in 2019.
It seems obvious, but making sure your website is designed for mobile first is essential in today's online surfing. In 2015, Google announced that Mobile browsing was more popular than desktop browsing, and has since introduced a mobile first indexing feature in it's Webmaster Tools, which means that having a mobile friendly website is crucial not only for user experience, but also for SEO purposes. Bold colours, Hamburger menus and stacking elements on top of each other in an aesthetically pleasing format is critical to encourage users to continue browsing your website, especially if they're using a smartphone.
You wouldn’t think the simple addition of a seemingly insignificant “S” would have such a huge impact on your website’s performance, but it now comes as standard when browsing online, we are seeing less of “http” and more “https”.
Historically, SSL certificates were only necessary for E-Commerce websites, as this ensured that all transactional information was encrypted. However, since Google's push for a more secure browsing experience, it introduced a new requirement that if an SSL certificate is not implemented, Google will instead display an "insecure website" notification as opposed to the homepage when users visit your website, and not only this, it could also have an effect on your website’s SEO. So, ensuring an SSL certificate is installed onto your website is absolutely necessary to keep that traffic coming in.
The navbar has always been a constant within web design, the fundamental elements having always been a logo and a link to the website’s pages. A useful practice to implement in your website is a sticky navigation, meaning that when a user scrolls down the page, the navbar will stay fixed to the top of the page. This gives the user easy access to jump to any page they want, without having to scroll back up to the top of the page. Whilst we’re at it, making sure your navabar is laid out in a logical way is also important as you want users to be able to find your website content easily.We want our users to have the best experience when browsing online, and every little helps!
As people are gradually becoming more used to communicating digitally, the addition of a live chat service has huge benefits to the customer experience side of things on your website. Depending on which service you use, the live chat can be present on your website for 24 hours a day, meaning you can get those extra conversions for your business during out of office hours. A welcoming pop-up chat on your site with a bright colour scheme represents the friendly customer assistant, inviting users to straight away to use the service.
As we have covered, keeping on top of web design trends and developments is vital for your business website, as old fashioned design can instantly make your website look out-dated and put potential relevant traffic off before they’ve even scrolled down your homepage.
If you have any web design requirements, give us a call on 01484 455554 or email firstname.lastname@example.org and find out how we can help you and your online marketing.
Posted by The Design Bank
We've recently been working on the exciting Christmas campaign for Virgin Balloon Flights to be rolled out on their website and marketing! Let us know if you see it.
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We're delighted to announce that we are now officially a Google Partner. To become a Google Partner requires an advanced knowledge and understanding of Google Adwords. Achieving our Google Partner status shows the continued dedication in maximising our customers website’s presence. Get in touch with us today to see how we can help you grow, 01484 455554.
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We've recently completed a fantastic project for our client Bar Hire Solutions on their awesome Tavan! This amazing mobile hire van, will be serving perfectly conditioned craft ale, real ale, gin, rum and just about anything you can imagine at events up and down the country. It was important we created an eye catching design which has everyone talking and The Tavan ticks all those boxes! Keep an eye out for it on the road and an event near you.
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The Design Bank are delighted to announce the arrival of the new Virgin Balloon Flights website. It's time to go up, up and away with this cutting edge site which is the perfect B2C user experience. Don't just take our word for it, see the site for yourself here
Posted by The Design Bank
We've recently just designed a series of designs for our client Walkers Windows to feature on the rear of First Group buses operating across the Huddersfield/Leeds region. It was important we produced an eye catching design as it was going to be in the face of motorists and the public who are passing by. If you're in the Huddersfield/Leeds region, keep an eye out for the buses to go by.
Posted by The Design Bank
Times have progressed massively in the last few years with more and more people having access to the internet by using devices such as smartphones and tablets. Infact, a report published by Ofcom in 2015 stated that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop. Smartphones have become the hub of our daily lives, they're with us everywhere we go. They're a quick way to browse and shop on the move from your very own fingertips. Great aren't they?
So what happens if a visitor tries to access your website from their smartphone and you haven't got a responsive site? Well it's going to be hard to read the content and the user will have to do a lot of work to navigate the site. A responsive website changes it's layout to adapt to the screen size being used to view it. No matter what device your visitor is using, your website will appear in a user-friendly manner giving them the best experience on the page. Yes most smartphones and tablets have a pinch to zoom feature but this feature used on a non responsive website may still prove difficult as the navigation will be a mess and the legibility of text will also be poor. The biggest advantage of a responsive website for a business though is improved SEO (Search engine optimisation) results. Google announced that websites that were mobile friendly would rank better on mobile search results pages than websites that were not mobile-friendly. So a better looking website and a better performing website? Sounds perfect.
We make all our websites, responsive as standard. This helps us deliver perfect websites for our clients and maximise their client engagement.
See what we can do for you today, give us a call on 01484 455554
Posted by The Design Bank
Marketing is one of the most vital elements of a business. Without marketing your business may offer the best products or services in your industry, but none of your potential customers would know. With an effective marketing strategy however, you can engage both new and loyal customers. Nothing is more important for the success of your business than getting the word out and attracting customers to buy your goods or services. Marketing is made up of individual areas, each important and vital to a successful marketing approach;
At The Design Bank, we are a specialised Marketing Agency whose main focus is to drive your business forward. Marketing for many company ownwers is probably the last thing on their mind, often due to concerns about costs. The wonderful thing about modern marketing though is that it's a much more affordable game than ever before. With the growth of social media platforms, internet advertising and a wealth of other online options, reaching out to consumers is much more hands on and manageable. We offer a comprehensive marketing strategy to meet your needs and we can enhance your business profile to put you ahead of your competitors.
Posted by The Design Bank
What is SEO? SEO stands for Search Engine Optimisation, which is any activity that aims to organically improve a website search engine rankings. Google for example prioritises links to pages it sees as relevant and authoritative to a particular search term. Relevance is measured by content and authority is usually measured by looking at the number of links to sites from other pages.
So how will it help your business? First of all, it'll make you a prominent result from engine searching which means increased visibility of your website. It'll drive more traffic because your customers can find it more easily. Targeted traffic to a website can provide publicity, revenue, and exposure like no other type of marketing.
Our services include the following:
We provide a fully comprehensive SEO service to our clients and guarantee to improve website hits. Did you know, we can also add SEO to your existing sites without having to rebuild them? If you're not experiencing sales enquiries with your current website, then why not give us a call today for a free SEO quote!
On the 25 May 2018, the EU General Data Protection Regulation (GDPR) will be enforced.
Companies who monitor or hold customer data without their consent, could face heavy fines. Personal data includes: a name, an email address and posts on social networking websites.
Get in touch with us today, for guidance regarding GDPR and how we can help you meet the new regulations.
It appears it's that time of the year again, where major retailers bring out their anticipated Christmas advert to grab the nation's attention. You're always guaranteed to shed a tear with the John Lewis advert, but does Moz the Monster really prevail over the nation's favorite bear 'Paddington Bear' who appears in M&S's Christmas Visitor. It's up for discussion but ultimately, both are great marketing campaigns! Check the adverts out for yourself here.... John Lewis / Marks & Spencers
WeTransfer have launched a brand new app which gives users a platform to collect and share content such as videos and documents from a single place on their smartphones. The key features of the new app allow users to organise their content on 'Pinterest-style' boards, which are unlimited in size and can be shared within the app with other channels. We think it could be quite useful, especially within the marketing industry. Mobiles and tablets are becoming more popular to deliver presentations to clients, so this is perfect if you're delivering a mood board etc. Read more about WeTransfer's latest project here.
Schweppes have upgraded their bottle design to a more premium look, along with refreshing their brand. The price of Schweppes over other products sat on supermarket shelves is higher, so it makes sense to target the luxury end of that market with a redesign. As they a predominately used as mixers, the new shape is said to be inspired by permium alcoholic bottles. The design looks fresh and modern, but does it make us think of champagne? We are not so sure, but what do you think? For more info see Design Week’s article HERE
We love the idea of this new app called Cone. It identifies colours found in real life and converts this into a Pantone number. This would be perfect when trying to colour match, for drawing inspirations from colour combinations or when you just find that perfect colour.
* Quickly downloads app * Unfortunately though, it’s currently only available for iphone users at present. For more info see The Dieline’s article HERE
The Science Museum has just unveiled its new rebrand, but not everyone is happy. The new brand has moved far away from it’s 2011 D&AD award winning logo, which used a unique angular font, inspired by code to make it instantly recognisable. It instead follows the trend of clean and simple, but in this case was this the right move? We are not quite convinced, what do you think? Take a look at Creative Bloq's thoughts here.
Peter Kay stars in the hilarious new Warburtons advert which is set to hit our screens immediately! Marketing done the right way, what do you all think?
You can watch the 'Pride and Breadjudice' advert here.
Maltesers fought off the likes of Tesco, Brewdog, Just Eat and Amazon to claim the top prize, and was praised by the judges for achieving what is seen by some in marketing as the “holy grail – doing well by doing good”. Yorkshire Tea’s entry was highly commended.
After winning Channel 4’s competition for £1m-worth of free commercial airtime during the 2016 Paralympics, Maltesers has built differentiation into its brand by putting inclusivity at the heart of its positioning. Its ‘Look on the Light Side of Disability’ campaign, which featured disabled people in everyday situations discussing awkward encounters and experiences, was Maltesers’ most successful in more than 10 years and grew the brand by 8%.
The new UEFA Euro 2020 identity has been revealed with the new logo taking centre stage. The tournament will be held in thirteen cities in thirteen different European countries with the semi final & final games being held in London! As part of the design, it features a bridge depicted as “the universal symbol of connection.” We really like the simple illustration designs used, vectors, vectors, vectors!! Take a look for yourself here.
The Rolling Stones lips logo is just one of many iconic designs to come out of the Royal College of Art in London. Ahead of an exhibition celebrating 50 years of their eye-popping graphics, the Guardian have picked out some of the standouts pieces from British graphic history here. It's really great to look through and see how styles have evolved and also gone full circle.
A lovely start to the day at DBHQ & we've got that #FridayFeeling
A lovely review from our wonderful client P2 Technologies. It was a pleasure working with you! If you need any mar… twitter.com/i/web/status/1…
Head down to Walkers Windows for some great savings on all your home improvement needs! twitter.com/Walkers_Window…
Boom! We're starting the New Year off with this fantastic 'Recommend a Friend' scheme we've designed and printed fo… twitter.com/i/web/status/1…
Happy New Year! Is 2020 the year to refresh the look of your business? Call us today for a chat! 01484 455554
Just got our last commercial off to ITV and now we're outta here! Have a great holiday! See you on the 2nd Jan 2020! pic.twitter.com/LCcrKv5Ly6
We are getting spoilt this week! Foxes Biscuits from Max, Mince Pies courtesy of Anna, and John brought the Scottis… twitter.com/i/web/status/1…
We're feeling festive in the office today as Secret Santa is well under way! Who's got what we wonder
We're super pleased to announce that we have just launched the new P2 Technologies website! Visit… twitter.com/i/web/status/1…
Refresh the look of your business here! Fully digital marketing agency who can care for your business. Clients rang… twitter.com/i/web/status/1…
Our CEO, John, is currently at his very first Yorkshire Business Connectors meeting! He feels very privileged to ha… twitter.com/i/web/status/1…