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Science Museum rebrand fails to impress.

Science Museum rebrand fails to impress.

The Science Museum has just unveiled its new rebrand, but not everyone is happy. The new brand has moved far away from it’s 2011 D&AD award winning logo, which used a unique angular font, inspired by code to make it instantly recognisable. It instead follows the trend of clean and simple, but in this case was this the right move? We are not quite convinced, what do you think? Take a look at Creative Bloq's thoughts here.

 

 

 

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