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Schweppes roll out fresh new look

Schweppes roll out fresh new look

Schweppes have upgraded their bottle design to a more premium look, along with refreshing their brand. The price of Schweppes over other products sat on supermarket shelves is higher, so it makes sense to target the luxury end of that market with a redesign. As they a predominately used as mixers, the new shape is said to be inspired by permium alcoholic bottles. The design looks fresh and modern, but does it make us think of champagne? We are not so sure, but what do you think? For more info see Design Week’s article HERE

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