A Sparkling Taste of Paradise
Paradise Bay ignites a feeling reminiscent of sipping cocktails on a beach with a cool sea breeze caressing your sunkissed skin. We were asked to capture this sensation for the packaging; each bottle evokes a feeling that transports the consumer to Paradise.
Stylistic Shapes and Energetic Colours
Stylistic shapes and energetic colours are utilised across the full range of Paradise Bay products, introducing a touch of fun; each bottle has a personality unique to its flavour created through well-considered font and artwork.
Experience the Taste of Summer
Capturing the essence of summer transcended the packaging design of Paradise Day into the realm of print media, inviting consumers to experience the taste of summer across various campaigns.
Welcome to Paradise!
This immersive drink awakens the senses, transporting one to far-off tropical lands with visual resplendency, nostalgic aromas and a range of flavours that ask you to imagine yourself on a beach- welcome to Paradise!